Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution
In the wake of the global COVID-19 pandemic, QLIC Solution Sdn Bhd, led by founder and director Nick Tan Yeet Fhong, faced unprecedented challenges in the event industry. This teaching case delves into the remarkable journey of QLIC Solution as they strategically maneuvered through the crisis, tr...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30597/1/8th%20ICSC%202023%2044-51.pdf |