Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution

In the wake of the global COVID-19 pandemic, QLIC Solution Sdn Bhd, led by founder and director Nick Tan Yeet Fhong, faced unprecedented challenges in the event industry. This teaching case delves into the remarkable journey of QLIC Solution as they strategically maneuvered through the crisis, tr...

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Main Authors: Foo, Yen Sin, Ramely, Asmahany, Yusof, Noor Amalina, Ahmad, Rozila
Format: Conference or Workshop Item
Language:English
Published: 2023
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30597/1/8th%20ICSC%202023%2044-51.pdf
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author Foo, Yen Sin
Ramely, Asmahany
Yusof, Noor Amalina
Ahmad, Rozila
author_facet Foo, Yen Sin
Ramely, Asmahany
Yusof, Noor Amalina
Ahmad, Rozila
author_sort Foo, Yen Sin
collection UUM
description In the wake of the global COVID-19 pandemic, QLIC Solution Sdn Bhd, led by founder and director Nick Tan Yeet Fhong, faced unprecedented challenges in the event industry. This teaching case delves into the remarkable journey of QLIC Solution as they strategically maneuvered through the crisis, transforming adversity into opportunities for growth. The case highlights Nick's decisive action, suspending operations and swiftly transitioning to virtual events to align with safety guidelines. As the pandemic unfolded, the company innovated its services, fostering a client-centric approach to accommodate budget constraints while maintaining quality. QLIC Solution's agility in embracing digital tools and hybrid engagement methods demonstrates its commitment to sustaining client relationships. The case underscores the significance of crisis management, showcasing QLIC Solution's ability to thrive amidst uncertainty. The company's resilient strategies, such as investing in employee training and forging collaborative partnerships, not only ensured survival but also elevated profitability. QLIC Solution's experience serves as a valuable reference for event managers, illustrating the importance of adaptability, innovation, and client-focused initiatives in navigating crises and redefining success in the event industry.
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spelling uum-305972024-03-21T07:38:08Z https://repo.uum.edu.my/id/eprint/30597/ Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution Foo, Yen Sin Ramely, Asmahany Yusof, Noor Amalina Ahmad, Rozila HF Commerce In the wake of the global COVID-19 pandemic, QLIC Solution Sdn Bhd, led by founder and director Nick Tan Yeet Fhong, faced unprecedented challenges in the event industry. This teaching case delves into the remarkable journey of QLIC Solution as they strategically maneuvered through the crisis, transforming adversity into opportunities for growth. The case highlights Nick's decisive action, suspending operations and swiftly transitioning to virtual events to align with safety guidelines. As the pandemic unfolded, the company innovated its services, fostering a client-centric approach to accommodate budget constraints while maintaining quality. QLIC Solution's agility in embracing digital tools and hybrid engagement methods demonstrates its commitment to sustaining client relationships. The case underscores the significance of crisis management, showcasing QLIC Solution's ability to thrive amidst uncertainty. The company's resilient strategies, such as investing in employee training and forging collaborative partnerships, not only ensured survival but also elevated profitability. QLIC Solution's experience serves as a valuable reference for event managers, illustrating the importance of adaptability, innovation, and client-focused initiatives in navigating crises and redefining success in the event industry. 2023 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30597/1/8th%20ICSC%202023%2044-51.pdf Foo, Yen Sin and Ramely, Asmahany and Yusof, Noor Amalina and Ahmad, Rozila (2023) Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.
spellingShingle HF Commerce
Foo, Yen Sin
Ramely, Asmahany
Yusof, Noor Amalina
Ahmad, Rozila
Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution
title Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution
title_full Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution
title_fullStr Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution
title_full_unstemmed Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution
title_short Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution
title_sort managing unexpected crises in event business organizations the case of qlic solution
topic HF Commerce
url https://repo.uum.edu.my/id/eprint/30597/1/8th%20ICSC%202023%2044-51.pdf
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