Managing Unexpected Crises in Event Business Organizations: The
Case of QLIC Solution

Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution

In the wake of the global COVID-19 pandemic, QLIC Solution Sdn Bhd, led by founder and director Nick Tan Yeet Fhong, faced unprecedented challenges in the event industry. This teaching case delves into the remarkable journey of QLIC Solution as they strategically maneuvered through the crisis, tr...

Bibliografske podrobnosti
Main Authors:	Foo, Yen Sin, Ramely, Asmahany, Yusof, Noor Amalina, Ahmad, Rozila
Format:	Conference or Workshop Item
Jezik:	English
Izdano:	2023
Teme:	HF Commerce
Online dostop:	https://repo.uum.edu.my/id/eprint/30597/1/8th%20ICSC%202023%2044-51.pdf

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