Another Blow or A Resurrection?

This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on b...

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Bibliographic Details
Main Author: Mason, Cordelia
Format: Conference or Workshop Item
Language:English
Published: 2023
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf