Another Blow or A Resurrection?
This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on b...
| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf |
| _version_ | 1825806213732892672 |
|---|---|
| author | Mason, Cordelia |
| author_facet | Mason, Cordelia |
| author_sort | Mason, Cordelia |
| collection | UUM |
| description | This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former
CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event
marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts
on business innovation, bullying tactics and resilience. Leadership challenges in building and managing
an event management company are narrated through the reflections of the CEO on various key turning
points of her career. The case ends with the decision to be made by Amanda on whether to accept defeat
or to rise again to the challenge and rebuild her business. |
| first_indexed | 2024-07-04T06:45:57Z |
| format | Conference or Workshop Item |
| id | uum-30599 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:45:57Z |
| publishDate | 2023 |
| record_format | eprints |
| spelling | uum-305992024-03-21T07:40:48Z https://repo.uum.edu.my/id/eprint/30599/ Another Blow or A Resurrection? Mason, Cordelia HF Commerce This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on business innovation, bullying tactics and resilience. Leadership challenges in building and managing an event management company are narrated through the reflections of the CEO on various key turning points of her career. The case ends with the decision to be made by Amanda on whether to accept defeat or to rise again to the challenge and rebuild her business. 2023 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf Mason, Cordelia (2023) Another Blow or A Resurrection? In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia. |
| spellingShingle | HF Commerce Mason, Cordelia Another Blow or A Resurrection? |
| title | Another Blow or A Resurrection? |
| title_full | Another Blow or A Resurrection? |
| title_fullStr | Another Blow or A Resurrection? |
| title_full_unstemmed | Another Blow or A Resurrection? |
| title_short | Another Blow or A Resurrection? |
| title_sort | another blow or a resurrection |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf |
| work_keys_str_mv | AT masoncordelia anotherbloworaresurrection |