Another Blow or A Resurrection?
This case study relates the leadership and organizational challenges faced by Amanda Ethan, the former CEO of Green Space Marketing (GSM) and current CEO of Allied Event Ranking (AER), event marketing companies specializing in agrobusiness in Thailand. It captures her experience and thoughts on b...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/30599/1/8th%20ICSC%202023%2057-62.pdf |