The Issues and Challenges of Diversification Strategy: The Case of Sutera Sanjung Sdn. Bhd.

Diversification strategy is one of the means to expand business among Small Medium Enterprises (SMEs). The success of the strategy allows the business to develop not only locally, but also venture into international market. However, various issues and challenges could be associated with diversifi...

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书目详细资料
Main Authors: Kamarudin, Muhamad Ali Imran, Yusof, Mohd Sufli, Ramli, Azahari, Othman, Shahrina, Hasan, Hasnizam
格式: Conference or Workshop Item
语言:English
出版: 2023
主题:
在线阅读:https://repo.uum.edu.my/id/eprint/30607/1/8th%20ICSC%202023%20144-153.pdf