Strategic Evolution: Enhancing China Railway Construction Group Co., Ltd. Marketing Approach for Quality Growth and Scalability
China Railway Construction Group Co., Ltd. (CRCG) win the bid of the Four Seasons Hotel project, which is located in Kuala Lumpur City Centre, Malaysia in 2015. It is a residential and commercial mixed building, adjacent to the Petronas Twin Towers in Kuala Lumpur, with a building height of 342.5...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30620/1/8th%20ICSC%202023%20285-297.pdf |