Consumer Religiosity and Shopping Behaviour in Malaysia
There has been considerable research establishing a link between cultural and sub-cultural values, and aspects of consumer behaviour. However, religion as a sub-cultural element has received little attention from researchers. This study sought to examine the influence of religiosity on one aspect of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2007
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30638/1/MMJ%2011%201%262%202007%2087-101.pdf |