Consumer Religiosity and Shopping Behaviour in Malaysia
There has been considerable research establishing a link between cultural and sub-cultural values, and aspects of consumer behaviour. However, religion as a sub-cultural element has received little attention from researchers. This study sought to examine the influence of religiosity on one aspect of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia Press
2007
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| Online Access: | https://repo.uum.edu.my/id/eprint/30638/1/MMJ%2011%201%262%202007%2087-101.pdf |
| _version_ | 1825806221402177536 |
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| author | Mokhlis, Shafiek Spartks, Leigh |
| author_facet | Mokhlis, Shafiek Spartks, Leigh |
| author_sort | Mokhlis, Shafiek |
| collection | UUM |
| description | There has been considerable research establishing a link between cultural and sub-cultural values, and aspects of consumer behaviour. However, religion as a sub-cultural element has received little attention from researchers. This study sought to examine the influence of religiosity on one aspect of consumer behaviour shopping orientation. The research data was collected by means of a survey through personal interviews using a structured questionnaire. Out of 300 respondents targeted, 226 questionnaires were deemed usable for statistical analysis. The findings revealed that three shopping orientation factors, namely quality consciousness, impulsive shopping, and price consciousness were related to religiosity. It is suggested that religiosity should be included as a possible determinant of shopping orientations in consumer behaviour models. |
| first_indexed | 2024-07-04T06:46:04Z |
| format | Article |
| id | uum-30638 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:46:04Z |
| publishDate | 2007 |
| publisher | Universiti Utara Malaysia Press |
| record_format | eprints |
| spelling | uum-306382024-03-26T08:02:37Z https://repo.uum.edu.my/id/eprint/30638/ Consumer Religiosity and Shopping Behaviour in Malaysia Mokhlis, Shafiek Spartks, Leigh HF Commerce There has been considerable research establishing a link between cultural and sub-cultural values, and aspects of consumer behaviour. However, religion as a sub-cultural element has received little attention from researchers. This study sought to examine the influence of religiosity on one aspect of consumer behaviour shopping orientation. The research data was collected by means of a survey through personal interviews using a structured questionnaire. Out of 300 respondents targeted, 226 questionnaires were deemed usable for statistical analysis. The findings revealed that three shopping orientation factors, namely quality consciousness, impulsive shopping, and price consciousness were related to religiosity. It is suggested that religiosity should be included as a possible determinant of shopping orientations in consumer behaviour models. Universiti Utara Malaysia Press 2007 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30638/1/MMJ%2011%201%262%202007%2087-101.pdf Mokhlis, Shafiek and Spartks, Leigh (2007) Consumer Religiosity and Shopping Behaviour in Malaysia. Malaysian Management Journal (MMJ), 11 (1&2). pp. 87-101. ISSN 0128-6226 https://e-journal.uum.edu.my/index.php/mmj/article/view/8949 10.32890/mmj 10.32890/mmj 10.32890/mmj |
| spellingShingle | HF Commerce Mokhlis, Shafiek Spartks, Leigh Consumer Religiosity and Shopping Behaviour in Malaysia |
| title | Consumer Religiosity and Shopping Behaviour in Malaysia |
| title_full | Consumer Religiosity and Shopping Behaviour in Malaysia |
| title_fullStr | Consumer Religiosity and Shopping Behaviour in Malaysia |
| title_full_unstemmed | Consumer Religiosity and Shopping Behaviour in Malaysia |
| title_short | Consumer Religiosity and Shopping Behaviour in Malaysia |
| title_sort | consumer religiosity and shopping behaviour in malaysia |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/30638/1/MMJ%2011%201%262%202007%2087-101.pdf |
| work_keys_str_mv | AT mokhlisshafiek consumerreligiosityandshoppingbehaviourinmalaysia AT spartksleigh consumerreligiosityandshoppingbehaviourinmalaysia |