Boring FB Page? What’s Wrong?

Digital platforms are gaining ground now along with the advancement of technology. However, this technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for produc...

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Bibliographic Details
Main Authors: Mat Yamin, Fadhilah, Wan Ishak, Wan Hussain, Abu Bakar, Siti Zakiah
Format: Conference or Workshop Item
Language:English
Published: 2022
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30668/1/7th%20ICSC%202022%2027-31.pdf