Boring FB Page? What’s Wrong?
Digital platforms are gaining ground now along with the advancement of technology. However, this technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for produc...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30668/1/7th%20ICSC%202022%2027-31.pdf |
| _version_ | 1825806227134742528 |
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| author | Mat Yamin, Fadhilah Wan Ishak, Wan Hussain Abu Bakar, Siti Zakiah |
| author_facet | Mat Yamin, Fadhilah Wan Ishak, Wan Hussain Abu Bakar, Siti Zakiah |
| author_sort | Mat Yamin, Fadhilah |
| collection | UUM |
| description | Digital platforms are gaining ground now along with the advancement of technology. However, this
technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case
discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for product
marketing. However, he is still not satisfied with the strategy he has implemented and needs your advice
by checking his FB page and giving suitable suggestions to boost his product promotion. |
| first_indexed | 2024-07-04T06:46:10Z |
| format | Conference or Workshop Item |
| id | uum-30668 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:46:10Z |
| publishDate | 2022 |
| record_format | eprints |
| spelling | uum-306682024-04-02T09:03:42Z https://repo.uum.edu.my/id/eprint/30668/ Boring FB Page? What’s Wrong? Mat Yamin, Fadhilah Wan Ishak, Wan Hussain Abu Bakar, Siti Zakiah HF Commerce Digital platforms are gaining ground now along with the advancement of technology. However, this technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for product marketing. However, he is still not satisfied with the strategy he has implemented and needs your advice by checking his FB page and giving suitable suggestions to boost his product promotion. 2022 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30668/1/7th%20ICSC%202022%2027-31.pdf Mat Yamin, Fadhilah and Wan Ishak, Wan Hussain and Abu Bakar, Siti Zakiah (2022) Boring FB Page? What’s Wrong? In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia. |
| spellingShingle | HF Commerce Mat Yamin, Fadhilah Wan Ishak, Wan Hussain Abu Bakar, Siti Zakiah Boring FB Page? What’s Wrong? |
| title | Boring FB Page? What’s Wrong? |
| title_full | Boring FB Page? What’s Wrong? |
| title_fullStr | Boring FB Page? What’s Wrong? |
| title_full_unstemmed | Boring FB Page? What’s Wrong? |
| title_short | Boring FB Page? What’s Wrong? |
| title_sort | boring fb page what s wrong |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/30668/1/7th%20ICSC%202022%2027-31.pdf |
| work_keys_str_mv | AT matyaminfadhilah boringfbpagewhatswrong AT wanishakwanhussain boringfbpagewhatswrong AT abubakarsitizakiah boringfbpagewhatswrong |