The Effect of Serif and San Serif Typeface of Luxury Fashion Logotype on Chinese Consumers’ Brand Perception
An appropriate and well-designed logotype is essential to create brand awareness and positive brand perception. The effect of different typeface has not been well researched in the luxury fashion sector. Extending previous finding regarding typeface application, the two studies tested the effect of...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30697/1/7th%20ICSC%202022%20321-331.pdf |