Developing a Causal Relationship Among Factors of E-Commerce: a Decision Making Approach
This study introduces the decision-making trial and evaluation laboratory (DEMATEL) method to develop a causal relationship between factors of e-commerce. Differently from the typical correlation analysis which directly used two groups of variables to measure strength of correlation, this decision m...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V. on behalf of King Saud University
2020
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31006/1/JKSUCIS%2032%2010%202020%201194-1201.pdf https://doi.org/10.1016/j.jksuci.2019.01.002 |