A Conceptual Study on Consumer Needs from an Islamic Marketing Perspective
Islamic teachings encourage Muslim consumers to rationalise their utility. They are to ensure that only core needs and highly important needs in accordance with Islamic shariah are fulfilled. However, the possibility of Islamic perspectives on consumer needs has remained unexplored in the literature...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UniversityPublications.net
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31328/1/HSSR%2010%2012%202020%20571-591.pdf |