Factors Influencing Students Intention to Choose Career of Halal Food Industry in Malaysia using Theory of Planned Behavior

Background: The food industry in Malaysia has experienced significant development, especially in the halal food sector. The halal food industry is a market segment involved with food items and beverages that are strictly prepared according to rules underlined by the Islamic dietary law. In addition,...

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Bibliographic Details
Main Authors: Abu Bakar, Nashirah, Rosbi, Sofian, Haji Hashim, Hydzulkifli, Che Arshad, Noraziah
Format: Article
Language:English
Published: Inovatus Usluge Ltd. 2021
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31417/1/IJMSBA%2008%2001%202021%2050-67.pdf