Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance

Successful product design and development depends massively on both internal and external aspects aroused during the entire new product development stages. Development of new product is a vital determinant in driving business organizations’ success and failure as growth of the company depends heavil...

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Bibliographic Details
Main Authors: Teoh, Bak Aun, Abu, Noor Hidayah
Format: Article
Language:English
Published: Global Business Entrepreneurship 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31666/1/JHLCB%201%203%2015-25%202017.pdf