Incremental or Radical Product Innovation: Overview of Food and Beverage Sector SMEs in Malaysia
The objective of this paper is to present a profile of product innovation in the food and beverage SMEs in Malaysia. Besides that this paper aim to explore specific product innovation activities employed in the SMEs. A survey questionnaire was developed and sent to 687 Malaysian food and beverage ma...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31677/1/ASL%2023%2004%202808-2811%202017.pdf |