Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921)
This study had attempted to develop an integrated customer centric research framework to study usage of IB products. Data collected from the Islamic banking customers were analyzed using Smart PLS 3. Findings showed that awareness, risk taking behavior, word of mouth and perceived value have signifi...
| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
UUM
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31758/1/12921.pdf |