Challenges of Social Media Marketing in Digital Technology: A Case of Small Traders of Agricultural Products in Malaysia

Technology without doubt is one of the important elements to be considered for a vital change these days. The Small-to-Medium Enterprises (SMEs), especially in the agricultural sector are not an exception and faced numerous challenges in technology, particularly in digital marketing. It becomes wors...

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Bibliographic Details
Main Authors: Othman, Zakirah, Abu, Noor Hidayah, Mohd Shafie, Shafini, Kamarul Zaman, Nur Badriyah, Alias, Emmy Farha, Wan Yahaya, Wan Ahmad Jaafar
Format: Article
Language:English
Published: Akademia Baru 2022
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31861/1/ARASET%2028%2003%202022%20312-319.pdf