Value Co-creation with Customers by Facebook Community: A Successful Example of PKT Logistics
Value co-creation is an emerging subject in the practical field. Companies are very familiar to practice value creation of goods innovation rather than value co-creation by adding service concept. Meaning, value is created not only by what firms do, but also by getting the consumer to engage with fi...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31874/1/mohamad%20Faizal%20PdfReader.pdf |