A Study on the Environmental Technological Innovation Strategy of a Malaysian Firm
Firms all over the world have pursued sustainable development to be competitive in the marketplace. The purpose of this case study is to examine the factors that enable a firm to pursue the environmental technological innovation (ET-innovation) strategies and how it effectively leverages its resourc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IJENS
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31985/1/IJET%2007%2004%202018%20261-268.pdf |