Value Co-creation by Compulsory Facebook-Community in Corporate Culture: A Case Study Malaysian Logistic Company
The main purpose of this study was to investigate the value co-creation process using Facebook as compulsory by a company. A new value co-creation model was developed showing how Facebook could be successfully executed as a platform for the value co-creation process with the aim of providing the bes...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/32009/1/IJSCM%2009%2003%202020%20950-962.pdf |