Social Media Marketing Adoption among SMEs in Malaysia and Nigeria (S/O 14089)

Entrepreneurship is the cornerstone for developing new businesses, products, services, or processes which have an ability to enhance socio-economic development but it will not succeed without the infusion of technology in its operations. The study has found that facilitating conditions have a signif...

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Bibliographic Details
Main Authors: Ramanchandram, Rajoo, Abdullah, Shahmir Sivaraj, Kolandaisamy, Indraah, Soo, Hooi Sin, Mohd Jani, Mohamad Yusop
Format: Monograph
Language:English
Published: UUM 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/32035/1/14089.pdf