Creating Memorable Tourism Experiences through Servicescape Design: a Proposed Model for Zoo Negara Malaysia
This paper explores how different dimensions that form the overall servicescape of Zoo Negara Malaysia impact visitors’ memorable tourism experiences (MTE). The servicescape concept, which describes the overall physical environment within a service setting that can be controlled by the organization,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM PRESS
2024
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/32090/1/JETH%2004%202024%2047-57.pdf |