Virtual integration as a predictor for product innovation: A preliminary insight
The intense competition in manufacturing industry has forced manufacturing firms to switch their product development approach from traditional to concurrent engineering in order to stay competitive in term of product differentiation and innovation. In order to support concurrent engineering practice...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/3493/4/geraldy.pdf |