Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)
The purpose of the present study is to identify the determinants of upper secondary level students' intentions whether to choose a private or a public higher learning institution. Ajzen and Fishbein (1980) Theory of Reasoned Action was used as the basis for this study. The theory posits that th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2003
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/357/1/T._Ramayah.pdf |