Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA)
The purpose of the present study is to identify the determinants of upper secondary level students' intentions whether to choose a private or a public higher learning institution. Ajzen and Fishbein (1980) Theory of Reasoned Action was used as the basis for this study. The theory posits that th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2003
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/357/1/T._Ramayah.pdf |
| _version_ | 1825739669081423872 |
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| author | Ramayah, T. Mohd Nasurdin, Aizzat Mohd Noor, Mohd Nasser Hassan, Hajemi |
| author_facet | Ramayah, T. Mohd Nasurdin, Aizzat Mohd Noor, Mohd Nasser Hassan, Hajemi |
| author_sort | Ramayah, T. |
| collection | UUM |
| description | The purpose of the present study is to identify the determinants of upper secondary level students' intentions whether to choose a private or a public higher learning institution. Ajzen and Fishbein (1980) Theory of Reasoned Action was used as the basis for this study. The theory posits that the immediate determinant of behavior is intention. Intention is determined by the weighted attitude to ward the behavior and the weighted subjective norm. Combinations of beliefs, evaluations, and motivation to comply determine attitude and subjective norm towards behavior. Salient belief related to attitude towards both private and public institutions of higher learning and salient beliefs related to the subjective norm for both private and public higher learning institutions were identified. The sample consisted of 132 students whose age ranges from 16 years to 24 years. Hypotheses generated in accordance to the theory were confirmed. The findings also showed that attitude toward behavior and subjective norm explained 75% of the variance in behavioral intention both private and public institutions of higher learning. Attitude toward behavior had a greater relative weight (p = 0.539) compared to the subjective norm(p= 0.401) for both private and public higher learning institutions. Implications of the above findings are discussed.
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| first_indexed | 2024-07-04T05:13:11Z |
| format | Article |
| id | uum-357 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:13:11Z |
| publishDate | 2003 |
| publisher | Universiti Utara Malaysia |
| record_format | eprints |
| spelling | uum-3572015-06-25T07:15:55Z https://repo.uum.edu.my/id/eprint/357/ Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA) Ramayah, T. Mohd Nasurdin, Aizzat Mohd Noor, Mohd Nasser Hassan, Hajemi LB1603 Secondary Education. High schools The purpose of the present study is to identify the determinants of upper secondary level students' intentions whether to choose a private or a public higher learning institution. Ajzen and Fishbein (1980) Theory of Reasoned Action was used as the basis for this study. The theory posits that the immediate determinant of behavior is intention. Intention is determined by the weighted attitude to ward the behavior and the weighted subjective norm. Combinations of beliefs, evaluations, and motivation to comply determine attitude and subjective norm towards behavior. Salient belief related to attitude towards both private and public institutions of higher learning and salient beliefs related to the subjective norm for both private and public higher learning institutions were identified. The sample consisted of 132 students whose age ranges from 16 years to 24 years. Hypotheses generated in accordance to the theory were confirmed. The findings also showed that attitude toward behavior and subjective norm explained 75% of the variance in behavioral intention both private and public institutions of higher learning. Attitude toward behavior had a greater relative weight (p = 0.539) compared to the subjective norm(p= 0.401) for both private and public higher learning institutions. Implications of the above findings are discussed. Universiti Utara Malaysia 2003 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/357/1/T._Ramayah.pdf Ramayah, T. and Mohd Nasurdin, Aizzat and Mohd Noor, Mohd Nasser and Hassan, Hajemi (2003) Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA). Malaysian Management Journal, 7 (1). pp. 47-62. ISSN 0128-6226 http://mmj.uum.edu.my |
| spellingShingle | LB1603 Secondary Education. High schools Ramayah, T. Mohd Nasurdin, Aizzat Mohd Noor, Mohd Nasser Hassan, Hajemi Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA) |
| title | Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA) |
| title_full | Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA) |
| title_fullStr | Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA) |
| title_full_unstemmed | Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA) |
| title_short | Students' choice intention of a higher learning institution: An application of the theory of reasoned action (TRA) |
| title_sort | students choice intention of a higher learning institution an application of the theory of reasoned action tra |
| topic | LB1603 Secondary Education. High schools |
| url | https://repo.uum.edu.my/id/eprint/357/1/T._Ramayah.pdf |
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