Antecedents of consumer ethnocentrism
This study attempts to validate the antecedents of consumer ethnocentrism and determine causal relationships between the specified antecedents and customer ethnocentrism in light of customer behavior in a less developed country Jordan. Seven antecedents were identified: culture openness, conservatis...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/3851/1/Nik.pdf |