The impact of strategic fit between resource orientation and market orientation towards new product development performance: A proposed framework
Resource orientation (RO) and market orientation (MO) are two important strategic orientations that have significant impact towards new product development (NPD) performance. Although scholar has examined the RO and MO individually, limited research has evaluated and compared their effect on new pro...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/4128/1/CT.pdf |