Retailer and supplier collaboration: An application of drama theory

Collaboration is a process in which several parties share knowledge and competence in order to make decisions and take actions that lead to performance improvements. However, conflicts amongst participants of collaboration often occur due to the different interests and perceptions. This study aims a...

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Bibliographic Details
Main Authors: Handayati, Yuanita, Simatupang, Tugar M., Sridharan, Ramaswami
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/4143/1/YU.pdf