Retailer and supplier collaboration: An application of drama theory
Collaboration is a process in which several parties share knowledge and competence in order to make decisions and take actions that lead to performance improvements. However, conflicts amongst participants of collaboration often occur due to the different interests and perceptions. This study aims a...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/4143/1/YU.pdf |