Turning around a local automotive company: What type of leadership syles matters?
From 2000-2005, Proton’s market share began to erode due to the introduction of AFTA and the inability of the organization to meet the expectations of ever increasing and demanding customers. The open market situation left Proton trailing other global automakers such as Toyota and Honda.Toyota, thro...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/4173/1/BaD.pdf |