Piping hot dogs: A case of a Malaysian franchise
This case is about a newly established fast food company that expands very rapidly in Malaysia. Growing from merely a single pushcart, the company has evolved into one of the most successful purely-local food franchise businesses with almost 100 franchises throughout the country and abroad. The comp...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Emerald Group Publishing Limited
2011
|
| Subjects: |