Piping hot dogs: A case of a Malaysian franchise
This case is about a newly established fast food company that expands very rapidly in Malaysia. Growing from merely a single pushcart, the company has evolved into one of the most successful purely-local food franchise businesses with almost 100 franchises throughout the country and abroad. The comp...
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| Format: | Article |
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Emerald Group Publishing Limited
2011
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| _version_ | 1825740312740364288 |
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| author | June, Sethela Abdul Talib, Asmat Nizam |
| author_facet | June, Sethela Abdul Talib, Asmat Nizam |
| author_sort | June, Sethela |
| collection | UUM |
| description | This case is about a newly established fast food company that expands very rapidly in Malaysia. Growing from merely a single pushcart, the company has evolved into one of the most successful purely-local food franchise businesses with almost 100 franchises throughout the country and abroad. The company keeps on looking at bigger expansion plans abroad and eyeing the Middle Eastern markets. Expected learning outcomes – After carrying out this exercise, students are expected to be able: to understand how a new business start up grows; to provide a simple illustration on how internationalization of small firms can took place; to analyze the various factors of considerations prior to internationalization; to identify the basic issues of international franchising and how the system works.
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| first_indexed | 2024-07-04T05:24:57Z |
| format | Article |
| id | uum-4398 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T05:24:57Z |
| publishDate | 2011 |
| publisher | Emerald Group Publishing Limited |
| record_format | eprints |
| spelling | uum-43982020-11-04T02:42:07Z https://repo.uum.edu.my/id/eprint/4398/ Piping hot dogs: A case of a Malaysian franchise June, Sethela Abdul Talib, Asmat Nizam HB Economic Theory This case is about a newly established fast food company that expands very rapidly in Malaysia. Growing from merely a single pushcart, the company has evolved into one of the most successful purely-local food franchise businesses with almost 100 franchises throughout the country and abroad. The company keeps on looking at bigger expansion plans abroad and eyeing the Middle Eastern markets. Expected learning outcomes – After carrying out this exercise, students are expected to be able: to understand how a new business start up grows; to provide a simple illustration on how internationalization of small firms can took place; to analyze the various factors of considerations prior to internationalization; to identify the basic issues of international franchising and how the system works. Emerald Group Publishing Limited 2011 Article PeerReviewed June, Sethela and Abdul Talib, Asmat Nizam (2011) Piping hot dogs: A case of a Malaysian franchise. Emerging Markets Case Studies Collection, 1 (1). pp. 1-10. ISSN 2045-0621 http://dx.doi.org/10.1108/20450621111127421 |
| spellingShingle | HB Economic Theory June, Sethela Abdul Talib, Asmat Nizam Piping hot dogs: A case of a Malaysian franchise |
| title | Piping hot dogs: A case of a Malaysian franchise |
| title_full | Piping hot dogs: A case of a Malaysian franchise |
| title_fullStr | Piping hot dogs: A case of a Malaysian franchise |
| title_full_unstemmed | Piping hot dogs: A case of a Malaysian franchise |
| title_short | Piping hot dogs: A case of a Malaysian franchise |
| title_sort | piping hot dogs a case of a malaysian franchise |
| topic | HB Economic Theory |
| work_keys_str_mv | AT junesethela pipinghotdogsacaseofamalaysianfranchise AT abdultalibasmatnizam pipinghotdogsacaseofamalaysianfranchise |