An empirical case study of international strategic alliances in Malaysia
The initial objective of the research project reported in this paper was to examine the strategic approaches, processes and factors involved when foreign companies make its foray into an Asian market. The study focused on the South-East Asian Market, specifically Malaysia, given both the regions a...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Centre for Promoting Ideas (CPI), USA
2011
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/4443/1/An_Em.pdf |