Transforming customer postal address into spatial address for demographic analysis: A case of non-contractual customers in Seberang Perai, Pulau Pinang of Malaysia
Postal address is one of important data that potentially used for trace, capture and used together with customer demographic, such as location, residential, income level, education level, transportation, and so on.The customer postal address is a touch point to analyzing demographic where it is vita...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/4456/1/Abd.pdf |