Tourist satisfaction and loyalty: A structural equation model (SEM) analysis
This study attempts to analyze the relationship between tourist satisfaction and loyalty to the tourist destination of Taman Laut Pulau Kapas, a tourism destination.As to observe that relationship, 193 tourists have been interviewed. The interviews were carried out to get tourists’ responses relatin...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/4492/1/tamat.pdf |