Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts

Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Jedin, Mohd. Haniff, Md Saad, Norsafinas
פורמט: Conference or Workshop Item
שפה:English
יצא לאור: 2011
נושאים:
גישה מקוונת:https://repo.uum.edu.my/id/eprint/4613/1/Mohd_Hanif__Norsafinas.pdf