Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts
Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Online Access: | https://repo.uum.edu.my/id/eprint/4613/1/Mohd_Hanif__Norsafinas.pdf |
| _version_ | 1825740349183623168 |
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| author | Jedin, Mohd. Haniff Md Saad, Norsafinas |
| author_facet | Jedin, Mohd. Haniff Md Saad, Norsafinas |
| author_sort | Jedin, Mohd. Haniff |
| collection | UUM |
| description | Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of relationship among marketers' within the amalgamation process between acquirer and target firm. Hence, this paper addresses few propositions that related to strengthening the relationship effectiveness among the marketers in both firms, which at the same time upload the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among marketers. Drawing from the extent literature, propositions are developed, elaborating success factors to improve M&A integration performance. |
| first_indexed | 2024-07-04T05:25:32Z |
| format | Conference or Workshop Item |
| id | uum-4613 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:25:32Z |
| publishDate | 2011 |
| record_format | eprints |
| spelling | uum-46132020-11-16T06:28:27Z https://repo.uum.edu.my/id/eprint/4613/ Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts Jedin, Mohd. Haniff Md Saad, Norsafinas HF Commerce Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of relationship among marketers' within the amalgamation process between acquirer and target firm. Hence, this paper addresses few propositions that related to strengthening the relationship effectiveness among the marketers in both firms, which at the same time upload the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among marketers. Drawing from the extent literature, propositions are developed, elaborating success factors to improve M&A integration performance. 2011-11 Conference or Workshop Item NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/4613/1/Mohd_Hanif__Norsafinas.pdf Jedin, Mohd. Haniff and Md Saad, Norsafinas (2011) Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts. In: Asia Pacific Marketing and Management Conference (APM2C) 2011, 9-11 November 2011, Merdeka Palace Hotel, Kuching, Sarawak. (Unpublished) http://www.feb.unimas.my/apmc2011/ |
| spellingShingle | HF Commerce Jedin, Mohd. Haniff Md Saad, Norsafinas Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts |
| title | Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts |
| title_full | Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts |
| title_fullStr | Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts |
| title_full_unstemmed | Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts |
| title_short | Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts |
| title_sort | propositions to marketers relationship effectiveness in cross border mergers and acquisition integration contexts |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/4613/1/Mohd_Hanif__Norsafinas.pdf |
| work_keys_str_mv | AT jedinmohdhaniff propositionstomarketersrelationshipeffectivenessincrossbordermergersandacquisitionintegrationcontexts AT mdsaadnorsafinas propositionstomarketersrelationshipeffectivenessincrossbordermergersandacquisitionintegrationcontexts |