Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of b...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
1999
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| Online Access: | https://repo.uum.edu.my/id/eprint/511/1/Syed_Azizi_Wafa.pdf |