Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives
Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of b...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
1999
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| Online Access: | https://repo.uum.edu.my/id/eprint/511/1/Syed_Azizi_Wafa.pdf |
| _version_ | 1803624140412813312 |
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| author | Wafa, Syed Azizi Jantan, Muhamad Chow, Jennifer Kim Eng |
| author_facet | Wafa, Syed Azizi Jantan, Muhamad Chow, Jennifer Kim Eng |
| author_sort | Wafa, Syed Azizi |
| collection | UUM |
| description | Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of buyers in anticipation of future business (Meredith and Fried, 1977). Vendor gifts may serve as effective means of influencing customers or prospects. This research studied the effect of types of gift (personal or corporate gifts), cost of gift (expensive or inexpensive), and buyer-vendor relationship status (no relationship, moderate or strong) in relation to the buyers' (purchasing executives') feelings of indebtedness, perceived manipulations and intentions to reciprocate vendor's gifts. |
| first_indexed | 2024-07-04T05:13:39Z |
| format | Article |
| id | uum-511 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:13:39Z |
| publishDate | 1999 |
| publisher | Universiti Utara Malaysia |
| record_format | dspace |
| spelling | uum-5112015-06-28T01:43:11Z https://repo.uum.edu.my/id/eprint/511/ Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives Wafa, Syed Azizi Jantan, Muhamad Chow, Jennifer Kim Eng Business gift giving is a universal standard of conduct for most business oorganizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gift as means to show appreciation for past business and to influence the attitudes and behaviours of select, prestigious group of buyers in anticipation of future business (Meredith and Fried, 1977). Vendor gifts may serve as effective means of influencing customers or prospects. This research studied the effect of types of gift (personal or corporate gifts), cost of gift (expensive or inexpensive), and buyer-vendor relationship status (no relationship, moderate or strong) in relation to the buyers' (purchasing executives') feelings of indebtedness, perceived manipulations and intentions to reciprocate vendor's gifts. Universiti Utara Malaysia 1999 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/511/1/Syed_Azizi_Wafa.pdf Wafa, Syed Azizi and Jantan, Muhamad and Chow, Jennifer Kim Eng (1999) Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives. Malaysian Management Journal, 3 (2). pp. 101-117. ISSN 0128-6226 http://mmj.uum.edu.my |
| spellingShingle | Wafa, Syed Azizi Jantan, Muhamad Chow, Jennifer Kim Eng Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
| title | Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
| title_full | Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
| title_fullStr | Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
| title_full_unstemmed | Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
| title_short | Intentions to reciprocate vendor gifts amongst Malaysian purchasing executives |
| title_sort | intentions to reciprocate vendor gifts amongst malaysian purchasing executives |
| url | https://repo.uum.edu.my/id/eprint/511/1/Syed_Azizi_Wafa.pdf |
| work_keys_str_mv | AT wafasyedazizi intentionstoreciprocatevendorgiftsamongstmalaysianpurchasingexecutives AT jantanmuhamad intentionstoreciprocatevendorgiftsamongstmalaysianpurchasingexecutives AT chowjenniferkimeng intentionstoreciprocatevendorgiftsamongstmalaysianpurchasingexecutives |