The influence of usability and enjoyment on electronic customer relationship management performance in Jordan mobile communication services
Electronic customer relationship management performance is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile phone to reduce costs and increase profitability by c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Journals
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/5124/1/Wa.pdf |