Strategic alliances in the Asia Pacific: An overview of strategic orientation and performance in Malaysia
This article presents an overview of the strategic orientation and performance of the cooperative alliances entered into Malaysian companies in Asia Pacific. A questionnaire survey to 433 companies was conducted to study the operations of their strategic alliances in Asia Pacific. A total of 182 com...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Business School Publisher
2008
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/5552/1/Journal_ACCEPTED_-_Prasetya_Mulya.pdf |