Measuring service quality in gourmet coffee restaurants in Penang
The food service industry in Malaysia has shown a tremendous growth in the past few decades. Gourmet coffee restaurants as one of the sub-segment, has been a major contributor to the food service segment. Being an establishment that is highly customer-oriented, understanding their wants and needs is...
| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2004
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/5865/1/MEASURING_SERVICE_QUALITY_IN_GOURMET....pdf |