The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia

Banks play a significant role in the economy, making up one of the biggest provider of services in the lndonesia economy.Hence, providing better service quality and planning marketing strategic are vital as banks have to compete for customers.This research explores the impact of relationship service...

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Bibliographic Details
Main Authors: Yusmita, Fifi, Sanjeevkumar, Virmala
Format: Article
Language:English
Published: IJRCM 2012
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/6075/1/Fi_yus.pdf