The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia
Banks play a significant role in the economy, making up one of the biggest provider of services in the lndonesia economy.Hence, providing better service quality and planning marketing strategic are vital as banks have to compete for customers.This research explores the impact of relationship service...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IJRCM
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/6075/1/Fi_yus.pdf |
| _version_ | 1825801900891570176 |
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| author | Yusmita, Fifi Sanjeevkumar, Virmala |
| author_facet | Yusmita, Fifi Sanjeevkumar, Virmala |
| author_sort | Yusmita, Fifi |
| collection | UUM |
| description | Banks play a significant role in the economy, making up one of the biggest provider of services in the lndonesia economy.Hence, providing better service quality and planning marketing strategic are vital as banks have to compete for customers.This research explores the impact of relationship service quality, and marketing on customer loyalty in banking context.A survey of customers of banking sector, Nonggroe Aceh Darussalam province, lndonesia was conducted to determine the significance and influence of the underpinning of the relationship services quality such as tangibles, reliability, responsiveness, empathy,assurance
and the relationship of strategic marketing likely strategic on product, strategic marketing on price, strategic marketing on location and strategic marketing an promotion.A total of 75 of usable questionnaire were obtain from a total of 100 questionnaires' distributed.The finding show that the all variables namely tangibles, reliability, responsiveness, empathy, assurance, strategic marketing on product, strategic marketing on price, strategic marketing on location and strategic on promotion were important in determinig and influencing customers loyalty since the results of the research showed that customers loyalty are related to all variables namely tangibles, reliability, responsiveness, empathy, assurance, strategic marketing on product, strategic marketing on price,strategic marketing on location and strategic marketing on promotion, therefore bank needs to consider these factors and provide customers loyalty other facilities that are essentials for attracting customers. |
| first_indexed | 2024-07-04T05:29:40Z |
| format | Article |
| id | uum-6075 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:29:40Z |
| publishDate | 2012 |
| publisher | IJRCM |
| record_format | eprints |
| spelling | uum-60752016-04-21T03:18:01Z https://repo.uum.edu.my/id/eprint/6075/ The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia Yusmita, Fifi Sanjeevkumar, Virmala HD28 Management. Industrial Management HG Finance Banks play a significant role in the economy, making up one of the biggest provider of services in the lndonesia economy.Hence, providing better service quality and planning marketing strategic are vital as banks have to compete for customers.This research explores the impact of relationship service quality, and marketing on customer loyalty in banking context.A survey of customers of banking sector, Nonggroe Aceh Darussalam province, lndonesia was conducted to determine the significance and influence of the underpinning of the relationship services quality such as tangibles, reliability, responsiveness, empathy,assurance and the relationship of strategic marketing likely strategic on product, strategic marketing on price, strategic marketing on location and strategic marketing an promotion.A total of 75 of usable questionnaire were obtain from a total of 100 questionnaires' distributed.The finding show that the all variables namely tangibles, reliability, responsiveness, empathy, assurance, strategic marketing on product, strategic marketing on price, strategic marketing on location and strategic on promotion were important in determinig and influencing customers loyalty since the results of the research showed that customers loyalty are related to all variables namely tangibles, reliability, responsiveness, empathy, assurance, strategic marketing on product, strategic marketing on price,strategic marketing on location and strategic marketing on promotion, therefore bank needs to consider these factors and provide customers loyalty other facilities that are essentials for attracting customers. IJRCM 2012 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/6075/1/Fi_yus.pdf Yusmita, Fifi and Sanjeevkumar, Virmala (2012) The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia. International Journal of Research in Computer Application & Management, 2 (9). pp. 8-19. ISSN 2231-1009 http://www.ijrcm.org.in/ |
| spellingShingle | HD28 Management. Industrial Management HG Finance Yusmita, Fifi Sanjeevkumar, Virmala The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia |
| title | The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia |
| title_full | The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia |
| title_fullStr | The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia |
| title_full_unstemmed | The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia |
| title_short | The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia |
| title_sort | impact of service quality and marketing on customer loyalty in banking sector aceh indonesia |
| topic | HD28 Management. Industrial Management HG Finance |
| url | https://repo.uum.edu.my/id/eprint/6075/1/Fi_yus.pdf |
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