The impact of service quality and marketing on customer loyalty in banking sector, Aceh-Indonesia

Banks play a significant role in the economy, making up one of the biggest provider of services in the lndonesia economy.Hence, providing better service quality and planning marketing strategic are vital as banks have to compete for customers.This research explores the impact of relationship service...

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Bibliografski detalji
Glavni autori: Yusmita, Fifi, Sanjeevkumar, Virmala
Format: Članak
Jezik:English
Izdano: IJRCM 2012
Teme:
Online pristup:https://repo.uum.edu.my/id/eprint/6075/1/Fi_yus.pdf