A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai
Customers' experience ultimately determine whether or not a company stays in business.The importance of customer satisfaction was a hot business topic in the 1980s, as customer satisfaction was considered the best window into loyalty.In the late '80s, however, researchers questioned whethe...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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IJRCM
2012
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| Online Access: | https://repo.uum.edu.my/id/eprint/6082/1/Vi.pdf |
| _version_ | 1803625149919920128 |
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| author | Sanjeevkumar, Virmala Sri, Ramachandran Kumar .U, Pavan S., Dhanalakshmi |
| author_facet | Sanjeevkumar, Virmala Sri, Ramachandran Kumar .U, Pavan S., Dhanalakshmi |
| author_sort | Sanjeevkumar, Virmala |
| collection | UUM |
| description | Customers' experience ultimately determine whether or not a company stays in business.The importance of customer satisfaction was a hot business topic in the 1980s, as customer satisfaction was considered the best window into loyalty.In the late '80s, however, researchers questioned whether customer satisfaction actually impacts overall performance.They found that the link between customer satisfaction and higher profits, ROI, or share of market is dubious.The research paper is about the identification of the customer satisfaction and catchment area of BIG BAZAAR'S Business in vadapalani branch and its service.The researcher used descriptive research, and simple random sampling to identify the sample.The sample size of 111 was included in the study. Researcher sued Chi square test to test the hypothesis. |
| first_indexed | 2024-07-04T05:29:41Z |
| format | Article |
| id | uum-6082 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:29:41Z |
| publishDate | 2012 |
| publisher | IJRCM |
| record_format | dspace |
| spelling | uum-60822016-04-21T01:06:54Z https://repo.uum.edu.my/id/eprint/6082/ A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai Sanjeevkumar, Virmala Sri, Ramachandran Kumar .U, Pavan S., Dhanalakshmi HD28 Management. Industrial Management Customers' experience ultimately determine whether or not a company stays in business.The importance of customer satisfaction was a hot business topic in the 1980s, as customer satisfaction was considered the best window into loyalty.In the late '80s, however, researchers questioned whether customer satisfaction actually impacts overall performance.They found that the link between customer satisfaction and higher profits, ROI, or share of market is dubious.The research paper is about the identification of the customer satisfaction and catchment area of BIG BAZAAR'S Business in vadapalani branch and its service.The researcher used descriptive research, and simple random sampling to identify the sample.The sample size of 111 was included in the study. Researcher sued Chi square test to test the hypothesis. IJRCM 2012-09 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/6082/1/Vi.pdf Sanjeevkumar, Virmala and Sri, Ramachandran and Kumar .U, Pavan and S., Dhanalakshmi (2012) A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai. International Journal of Research in Commerce & Management, 3 (9). pp. 1-8. ISSN 1976-2183 http://ijrcm.org.in/ |
| spellingShingle | HD28 Management. Industrial Management Sanjeevkumar, Virmala Sri, Ramachandran Kumar .U, Pavan S., Dhanalakshmi A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai |
| title | A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai |
| title_full | A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai |
| title_fullStr | A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai |
| title_full_unstemmed | A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai |
| title_short | A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai |
| title_sort | descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to vadapalani branch chennai |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/6082/1/Vi.pdf |
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