Customer relationship management and information technology as determinants of Malaysian hospitality: A qualitative approach
Today, the hospitality industry is deviating from their traditional way of doing business and is now becoming more customer focused aimed at developing a positive and satisfying relationship with their customers.lnformation technology is the most significant factor that is helping the management of...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/7082/1/Fa.pdf |